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The Perfect Location

Santa Barbara will likely see lots of new residents moving in over time, as a great number of the homes aren’t used by the men and women who own them. A huge proportion of those people living in this area hold college degrees, and the place continues to attract college graduates.

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The natural beauty and landscape of this vicinity create an ideal spot to live in if you like country living. 

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How Do Real Estate Companies Make Money?

In order to achieve this answer, first we have to know what the concept of real estate itself is and how it works, and then we can understand how these companies earn money.  Real estate business it defined the profession of buying, selling, or renting land, buildings or housing. It is also a legal term used in jurisdictions whose legal system is derived from English common law, such as India, United Kingdom, United States, Australia, and New Zealand. Real estate agents work for real estate brokerages, and they earn money via commissions when they assist buyers and sellers buy or sell homes.

The most common way real estate offers a profit: It appreciates. That is, it increases in value. This is achieved in different ways for different types of property, but it is only realized in one way: through selling. However, you can increase your return on investment on a property in several ways.  The most obvious source of appreciation for undeveloped land is, of course, developing it. As cities expand, land outside the limits becomes more and more valuable because of the potential for it to be purchased by developers. Then developers build houses that raise those values more.


Buying on low price is another form of profit for real state companies, as you turn an instant profit if you manage to buy a property for under market value. Think foreclosures, quick sales, and awesome negotiation skills. Renting smaller units it’s also an option for a lot of real estate companies, per example:  i rent three rooms by the room, to three tenants. I can charge more than if one family was renting the whole place. You can divide your family house into a duplex or a triplex and increase the rent.

Also, real estate is a best business to deal with than stock market. Why? Because stock market is much more volatile than real estate.

That means if you buy 1,000,000 shares of a penny stock valued at $0.05, the trading company will not require that you fund your account with the full $50,000, it will let you buy the shares with only $5,000, BUT if the share goes down to $0.045, which it almost certainly will, you will get a margin call and your whole account balance will be wiped out.

With real estate, you can put the same $5,000 as a deposit on a $50,000 or even a $100,000 house, and rent it. If you have a renter, you don’t really care about the ups and downs of the market, as you are able to meet your monthly repayments. If the property sits empty for a while, all you have to do to keep it is pay the mortgage yourself. It isn’t fun, but it is much better than seeing your whole trading account annihilated by a margin call.

As real estate is a very complex subject, with a lot its own terminology and vocabulary, along with a lot of tricks and game secrets behind the scenes, we highly recommend you to go out and find more information.

5 Things Real Estate Agents want you to know

Real Estate Agents

A real estate agent is a largely misunderstood profession and many of the ideas the general public have of it are so wrong they come close to the level of insults. Seriously, to be a real estate agent is not easy, we are not talking about walking through the park or about fun and relaxing games (I feel it’s important to say “relaxing games” because there are games that aren’t relaxing at all and that many people don’t even consider fun. There are also a lot of miscomprehension about games in the world). We are talking about a real job, a job that has impact of the lives of thousands and thousands and people and those workers would be glad if you knew a thing or two about their real life and routine. Well, you will know five things about their life and their routine; Before proceeding though keep in mind that, just like in any other professional field, there are good workers and bad workers, there are the ones who should be recognized and admired and there are the ones who are not worried about quality, truth and respect.

businessman draws house picture, concept  real estate

They work hard:

Real estate agents work harder than most office workers. They have to be fairly good at math, they have to be fairly good at writing, they have to be fairly good at talking, they have to possess a somewhat solid comprehension about the human nature, they have to know a few things about architecture, they have to actually know the city, they can’t be lazy regarding physical exercises, they have to constantly exercise their patience, they have to be good drivers, they must have some degree of creativity, they must be willing to work as many extra hours as necessary, they must know how to dress accordingly to the occasion, they must understand a few things about interior design and home decoration, they must know well the other agencies in the business, it is desirable for them to have a little bit of bravery and they should keep their phones on all the time.

Does that seem like an easy job for you?

They care about your money:

Real estate agents may give the impression they just want to sell, and sell, and sell, but while they do want to sell, they also care about your money – sometimes even more than you do. If a real estate agent is trying to “push” a more expensive apartment, for example, it means that he is genuinely worried about your investment and, all things considered, he finds that place better for you.

They remember you:

You’re not just a number or some random client like the one that goes to a Walmart store. Your real estate agent probably have a file about you listing details of your conversations, your preferences, your address, your phone numbers and emails… A lot of work is put into constructing client’s files so they will remember you; thus if someday you need your agent again, give him or her a call. Be sure you are remembered.

They are often afraid of disagreeing with you:

A real estate agent is a professional that knows the city, knows the prices, it’s a person that knows about loads of things regarding this business, but this person may end up agreeing – at least partially – with your tremendously stupid idea because he or she doesn’t want to make your feel uncomfortable and he or she doesn’t want to lose the sale. So next time you see your agent doing funny faces tell him he can talk straight to you. He will thank you endlessly.

They are humans and have families:

I know, they seem like puppets or robots that you can just summon anytime you want, and I mean the anytime part. But they’re not. Before calling them at 3 AM on Sunday think about it. Is it really, really necessary?

How long does it take to stage a home?

The time spent in home staging varies from house to house.

When you want to sell your home, simply putting up a ‘sale’ sign doesn’t help anymore. You need to do more than that. In order to create the first good impression, you will need to stage your home properly in front of the seller. Staging not only increases the selling price but also decreases the selling time. So, you benefit both ways.

What is home staging?

Home staging involves arranging the décor and furniture in such a way that your home looks very attractive. You may need only a few changes here and there if your house is in a good condition and if you have done the landscaping did the repairs of furniture or have painted the house. But if you have stayed in the house for several years without any repair or renovation works then your house will need a thorough makeover. It may be required to change your furniture, carpeting, landscaping, floor, ceiling, etc.

A staged house looks apealing, modern and unique. It stands out from competition.

How long does it take?

The duration of a home staging project depends on the level of work you need to do. For small changes a few days is enough. But for major changes, you may need to few weeks to months to complete the project. Though the actual work may take little time, the consultation, planning, design, etc. takes a long time. Also, buying materials also take a long time. So, overall, a project might take months before it’s complete.

Home staging is not similar to home decorating. When you decorate your house, you include your personal likings in it. But a professional home stager will keep the likings and dislikings of many people, not just one. So, a home stage is more like depersonalizing your home. Small adjustments that the home stagers make can have a huge impact on your house.

If you are interested in home staging then you should first arrange a meeting with an experienced home stager. You should decide on the budget, materials, timeline, etc. so that your project can be completed as planned. It is better to buy the accessories before you start the project; otherwise, your project may stop in case you don’t find a particular item of decoration.

Home staging makes the home ready for the buyers and the buyers get easily attracted to the homes due to their unique decoration and arrangements. So, the home gets sold faster and at a higher price.

How much does home staging cost?

Home Staging uis not free, thus requires a budget.

Home staging has become an important part of the home selling process today. It is a process by which you entice your prospective buyer to buy your home. Many people will wonder, that doing some repairs, putting fresh paint and cleaning the home is more than enough to attract buyers. But recent statistics show that home staging can significantly impact your home selling process. It sells 88% faster and is sold at 20% more price than a similar home where home staging was not done.

Hiring a home stager should always have more value over the cost.

Cost of home staging

Home staging doesn’t come for free. You will have to give something in order get things in return. As a rule of thumb, you might have to spend $150 to $600 for an initial consultation. Most of the time, a home stager will charge you $300 to $400 for every room per month. You may need to have a minimum three months contract with the home stager no matter how fast your work gets done. So, for a big project, the cost may come down to $6,000 to $7000.

Extra costs

Apart from the cost of a home stager, you will have to spend for the different accessories that need to be bought for staging your home. These include flowers, fresh towels, lamps, cushion, rugs, furniture, etc. You will have to add the cost of these things to your final project cost. If you need to move furniture of a multistoried building from one floor to the next then you might need the help of professional moving people. So, that’s an extra cost too. If your house is new, then the cost will be even higher as you will need to buy new furniture for every room.

If you want to save money on home staging, you should concentrate on the important areas of your home. Instead of giving your entire home a makeover, consider changing only some of your rooms like the bedroom, living room, bathroom, and kitchen. You can also reduce your consultation fee with a home stager by making the consultation session short.

For a 90-minute session, it can be as little as $125. The cost of home staging is affected by the size of the home and the geographical area in which your home is. Some home stagers charge a flat fee; whereas, others charge by the hour. You need to confirm the method of payment before signing a contract with the home stager. You should set up a budget and ask your home stager to do the project accordingly. Home staging can increase the value of your home significantly. (Also Read: 5 Benefits of Staging your Home).


Top 8 tips for home staging

These are handy tips in house staging.

If you are thinking of selling your old home, then you should consider staging your home. This will increase your chances of getting a better deal and also let you sell your house quickly. So, you can use this money to invest in a new house or somewhere else. Home staging is a very creative and laborious process. Here are some tips that will help you to stage your home for the prospective buyer.

Get rid of personal things

Getting rid of your personal stuff will allow you to keep your mementos and at the same time, making your home feel and look more expensive and ready for buyers.

You should immediately get rid of all your personal things like your family pictures, a family heirloom, kids’ artwork, etc. De-personalizing things is the key to selling the home quickly. The prospective buyers should imagine themselves living in that house; not you living there.

Eliminate clutter

You must remove all the clutters and make open spaces. This makes your rooms look big and the house feels soothing to the eyes. If your home is too much cluttered with furniture then you should get rid of a few of them.


Repainting the house makes a lot of change, thus play a vital role in house staging.

A fresh coat of new paint can transform your home. You should choose the color carefully so that it appeals to most of the buyers. Don’t go for anything bold and unconventional.

Enhance the curb appeal

A home stager is an expert in making your house more appealing to buyers.

You should create a good first impression for your prospective buyers. So, you need to improve those little faults of your home, like correcting chipped paint, adding potted trees near the door, painting the front door, etc. You should improve your landscape so that the guests get a welcoming feeling.

Clean thoroughly

You must clean every corner of your house. It is necessary that you bring in a professional cleaner to do the job. Make sure there are no stain marks on the floor or bad odor of pets.

Add something creative

You should add unique things to your house. This can be decorative pillows or a nice painting. You can add fresh flowers to your rooms.

Re-create an unused room

If you have a spare room that you don’t use often, you can turn it into a craft room, or any other room with a definite function.

You should use your creative and innovative imagination in staging a house.

Light up

You must make sure that your windows let enough light to get inside your house. Light will make your rooms appear larger. You should add lamps and other lightings to your home so that it looks bright.

Staging is all these. The bottom line is that you need to do everything you can to make your home look the best in the eyes of the prospective buyers. So, you should do research on the current trends and what most people like to incorporate these things into your home staging process. (Also Read article: 5 Benefits of Staging Your Home)

What does a home stager do?

home stager add additional touches to your house to add more value to it.

Before you go to an important dinner party, what do you do? You wear a nice dress, your most beautiful shoes, and beautiful ornaments. After that, you take time to apply your lipstick, mascara and other very fine makeup items. A home stager does exactly that. It gives the finishing touches before the house is presented to a buyer.

Home stager doesn’t do the small repairs or renovations that are done before you put the home on sale. After you have painted your house, repaired the minor faults, cleaned and decluttered your house thoroughly, a home stager now works on your house like an artist does on a canvas. It works on the little details of your house to look more beautiful.

Materials used

Tghere are many materials that home stagers use.

A home stager uses materials like cushion, rugs, lamps, linen, silk, flowers, candles, etc. to make your home more loving and appealing. The home stager just adds all the small details that are missing in your house. The materials are used in a very artistic and thoughtful way so that it highlights the best features of the house.

How it is done

A home stager uses different materials in such a way that the house becomes very attractive to look at and warm to live in. The decoration must revive the five senses of the buyer. A home is not only a product. It’s something personal and you must feel like spending the rest of your life in a place that is beautiful and warm. The home stager uses the tricks of light and shadow, sound and reflection to create an amazing environment that appeals to the prospective buyers. A home stager is actually an artist. He or she needs to have a good design concept in order to give life to your lifeless home.

One of the home stager's function is to renovate the house.

Home staging has become a popular tool for marketing and selling homes. Sellers have found that repairing, renovating and cleaning the home before selling is not enough. You need to give that extra effort to appeal buyers to buy your home. Many real estate agents now contact home stager before putting the house for sale. A home stager is truly a magician. If you look at some of the websites of the home stagers and see how a house looked before and after home staging, you will know what I’m talking about. So, if you are planning to sell your home, contact a home stager today to give your home a wonderful makeover.

 Why doesn’t the real estate do the staging?

Real Estate brokers have different functions to home stagers.


Home staging can offer a competitive advantage to the sellers. Many real estate agents now hire professional stagers to help them sell the homes in their listing faster. Home staging highlights the strengths of the home, hides it’s weaknesses and lets the prospective buyer dream of living in this home. Home staging is completely a new business. It needs lots of creativity and business sense. The real estate companies don’t do the staging themselves but hire a professional stager for a number of reasons.

Home staging is not interior decorating nor being a real estate agent.

Creative people needed

Home staging is completely another segment of the real estate business. It requires a group of people with creative minds to think of a home that can be converted into something that most people will like.

Collaboration gets better result

As home staging requires both creativity and marketing sense, if the real estate companies collaborate with the home staging company then they can come up with something very unique. The real estate people know what people look for in a house and they can communicate this to the home stagers to create something exactly that people want.

Takes time

The real estate agents have lots of things to do. They need to show around the home to the clients, do the necessary marketing tasks and negotiate proper deals with the buyers and sellers. Home staging needs lot of time and the real estate companies cannot allocate that time.

Provides differentiated marketing program

The real estate agents have to face great competition to get a new listing. Home stager uses professional photography to showcase the home; not the typical photography used in MLS listings. They enhance the good features of the house, thus helping the real estate agents in their marketing efforts.

They can focus on their core job

By hiring a professional stager, the real estate agent can focus on their actual job; that is, selling the property. Real estate agents are good at selling properties, so they can just do that and let the professional stagers take care of presenting the house in the best manner to the clients.


Real Estate agents and home stagers work hand in hand to get the maximum potential sales for your property.

Many real estate agents today partner with the certified home stagers to market and sell the house in their listing. This is a good investment and a very effective strategy to sell homes quickly. You can also get better value for the house. Home staging has taken the home selling business to a new level.



5 benefits of staging your home

This article talks about benefits of home staging.

Home staging can make your home selling process very easy. The real estate agents are not using this service to compete in this competitive market. Home staging can make your home stand out from the pack. Even though it can cost you some money, home staging is a good investment. Here are the major benefits of home staging.

Increase the value of your home



Home staging can increase the value of your home significantly. On average, your home will be sold at $26,000 more than a home without staging. So, despite the little investment you make, you will get a good return for our money.





Takes less time to sell

Home staging will let your house sell faster.



Home staging will let your house sell faster. You will be able to sell your home within 32 to 42 days. So, home staging is worth an investment. You won’t have to wait for months to sell your house. If you need quick cash by selling the home then home staging is a good strategy.




Makes your home attractive

When it comes to your home, beauty goes with price.

There are many websites today that provide home designing tips. You may do your own little research and decorate your home the way you want. But when you sell your home, the prospective buyer must imagine himself or herself living in that house; and not picture you living in that house. So, no matter how fantastic you think that painting of a local artist is, your buyer may not think the same way. A home stager knows what people, in general, will like. So, they decorate the home accordingly.




Makes your home unique

Home staging will make your home stand out from the other homes in the property listing sites.



Everyone can do repairs and cleanups. But not many people can create a unique home to appeal the buyers. Home staging will make your home stand out from the other homes in the property listing sites.





Professional touch

A home stager is not only a good designer but also a good marketer also.

A home stager is not only a good designer but also a good marketer also. He or she not only knows the latest trends in home designing and decorating but also knows what things will make the house sell faster. So, the home stager will incorporate those elements into your home.

Home staging has lots of benefits. You must invest in home staging to sell your home quickly and get a good price for your house. The money that you will get in return is much more than the money you invest in home staging. So, consult with a home stager today to make it ready for the market.

Santa Barbara Real Estate Market Trends

Real Estate

Santa Barabara is moving to a period of economic expansion as consumer confidence continues to rise and interest rates remain to be on the lower side. Real Estate Market trends suggest that the value is set to increase considerably shortly

Real Estate

On the path of Expansion?

The median home value in Santa Barbara is $1,055,300. Over the past year, the home values have gone down by -0.1% in the past one year. Compared to this the average prices of homes in the United States was just over $200,000. Given the fact that Santa Barbara is a luxury market impact on costs are as expected. However, the real estate market in Santa Barbara is expected to grow at 4.9%. So, anyone looking to invest in real estate in Santa Barbara should probably do it now before the prices rise.

The listed median price per square foot in Santa Barbara is $754, and this is much higher than the rates in Santa Maria- Santa Barbara Metro area. The median rent in Santa Barbara was also higher at $3950 than the Santa Maria-Santa Barbara Metro which was at $3375.

Foreclosures to Moderate Prices:

The real estate market in SantaBarbara is set to benefit from foreclosures. About 3.1 homes per 10,000 are foreclosed in Santa Barbara after homeowners fail to pay mortgages. Foreclosure filings were higher by 89% when compared to last year. These foreclosed properties are excellent investment opportunities for investors looking to invest in Santa Barbara. The nondistressed real estate is selling at about $1,000,000. However distressed assets are sold at a much lower average of nearly $770,000. This translated to about 23% savings for the investors.

For those not interested in the distressed property, the luxury market provides excellent opportunities. Santa Barbara is listed as the fifth city for the highest number of active luxury listings. The city also has seen general growth in most of the areas in a short span of time. The price rise is likely to continue in the coming days.

The rental property continues to provide good returns to the investors with high occupancy returns. The poor availability of rental properties have led to increasing rents and investors in rental property are seeing good profits. Most real estate markets along the Californian coast have benefitted from high appreciation rates, and Santa Barbara is no exception. Homes that were valued at around $700,000 are now estimated to be over $1 million. And it is not done yet; the prices are set to go up even more if experts are to be believed.

It is no secret that the Santa Barbara housing market is considered the most expensive in California. The rise in the price of property and the rental value has made the cost of living skyrocket, and it is estimated to be 22.5 percent higher than the rest of the State.

With high growth prospects, Santa Barbara presents a good potential to the real estate investor. Besides offering better appreciation, Santa Barbara also offers good rental income to the prospective investor. And stressed properties going at a discount make for a killing to the keen-eyed investor.

The Best 10 Real Estate Agents in Santa Barbara

Real Estate

Finding the best real estate agent is a difficult task, what with each making tall claims about themselves. In an attempt to assist you in making informed choices about real estate agents we bring you a list of top ten real estate agents based on their recent activities.

Real Estate

1. Village Properties:

With over 40 sales in the last 12 months, the team Village properties are our number one real estate agents in Santa Barbara. Currently, they have more than 25 properties listed either for sale or rent.

 2.  Dan Johnson:

Part of Sotheby’s International Realty Dan Johnson specializes in 2nd Homes, Elite listings, and Luxury homes among others. He has been a constant top performer for his firm for several years.

3.  Mike and Kyle Richardson:

Mike has represented over 840 buyers and sellers in more than $600 million in real estate transactions in his career. Now partnered with his son Kyle, the team continues to get the approval of their clients.

4.  Epstein Partners:

Steve Epstein and the Epstein Partners have been consistently in the top 1% of all Santa Barbara Real Estate Agents.

5.  Daniel Zia & The Zia Group:

The Zia Group is a boutique real estate sales and investment group backed by the nation’s largest real estate company Keller Williams Realty. He has the distinction of being the #1 Realtor by both the Santa Barbara Independent and Santa Barbara News-Press’ Best of Readers’ Polls.

6.  Summer Knight:

With over 16 years of experience, Summer has completed over 18 sales in the past 12 months earning her place on the list of top 10 real estate agents. She has a BA in Business Economics and helped her husband open a successful local franchise before getting her real estate license.

7.  Stan Tabler:

Broker Consultant Stan Tabler is a veteran with over 37 years of experience in real estate. Beginning his real estate career in 1980 with a “Rookie of the Year” award, Stan remains one of Santa Barbara’s most successful Realtor even after 36 years.

8. The Santa Barbara Group:

Joe Parker and Garrett McCaw of the Santa Barbara Group have carried out over 200 transactions. Their efforts have helped them make their way in the top 1% of production at Berkshire Hathaway on a national level.

9. Grubb Campbell Group:

Agents Natalie Grubb, Brian Campbell, Easton Konn, and Justin Romain work as a team and have a combined experience of 40 years between them.

10. Scott Williams:

Scott specializes in bringing homes to top condition before they are sold. He has won the top office salesperson recognition on 14 occasions, and he is currently ranked in the top 1 percent of nationwide Berkshire Hathaway agents.

Choosing a good real estate is very important to succeed in real estate investing. A good agent should be well versed in the area where he practices and must be able to protect your financial interests. So choose your agent wisely after taking into consideration all information at your disposal.

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